The perfect social media match for your SMB

The perfect social media match for your SMB

Social media marketing can be tricky simply because there are so many platforms to choose from. Your first instinct might be to choose Facebook because it is the biggest name in the industry and has the widest reach, but just because it’s effective for other businesses doesn’t mean it will also match your business goals. […]

Best practices for SMB Facebook pages

Best practices for SMB Facebook pages

One point five billion people check Facebook every single day. That’s a lot of potential business for companies that take the time to manage and update their profile. There are lots of ways to simplify social media engagement that don’t require much time or money, but these six are our favorites. Focus on getting comments […]

Facebook: 4th favorite choice for teens

Facebook: 4th favorite choice for teens

Facebook’s 13-to-17-year-old users are declining despite the overall growth of the social media giant’s subscribers. A new survey by Pew Research Center found that only 51% of US teens are using Facebook, compared with Snapchat (69%), Instagram (72%), and YouTube (85%). Reasons for user demographic shift The same survey found that only 10% of US […]

Leave no room for hackers to operate

Leave no room for hackers to operate

Pranksters, malicious attackers, extremists — hackers come in different forms, but they all have one thing in mind: compromising your online privacy and security. Some of them specialize in hacking social media, but don’t fret; there are several things you can do to protect your Facebook or Twitter account. Lockscreens exist for a reason Make […]

How to make social media marketing work for you

How to make social media marketing work for you

As a startup business owner, you may think social media isn’t worth the effort because no one knows about your business. You may have dabbled in Twitter, Facebook, or LinkedIn and seen minimal (if any) results. What can a business owner with a new brand/product do? Well, it turns out quite a lot. And to […]

Social Media and HIPAA Compliance

Social Media and HIPAA Compliance

Social Media can be an effective tool for sharing experiences, building professional connections, and broadcasting conventional healthcare announcements to the public. However, careless posts that have client or patient-specific information could ruin the reputation of any healthcare organization. On April 14, 2003, the “Health Insurance Portability and Accountability Act” (HIPAA) became law with the goal […]

Is your data safe from the Facebook data breach?

Is your data safe from the Facebook data breach?

Thanks to social media, businesses can stay in close contact with their customers and while also attracting new ones. But what happens when one of these platforms doesn’t guard the information you’ve given it? How does this affect its users? Last month, news broke that a firm known as Cambridge Analytica collected private data from […]

Protect your Facebook data with these 3 steps

Protect your Facebook data with these 3 steps

The public went into a frenzy when reports surfaced that Cambridge Analytica, a UK-based data analytics firm, retrieved millions of Facebook users’ private information without their knowledge. But that doesn’t mean you can’t do anything about it, and here are 3 ways to guarantee your data remains private. Download your Facebook data The thought of […]

How to leverage social media effectively

How to leverage social media effectively

Nearly everyone uses social media. And whether you run a small- or medium-sized business (SMB) or multinational conglomerate, social media platforms are great for their broad audiences, low costs, and high returns. But without careful planning, marketing in these communities can do more harm than good. Here are five tips on how to use your […]

Facebook announces News Feed change

Facebook announces News Feed change

Social media has proven to be very influential in shaping people’s lives, affecting everything from one’s mental health to people’s views on certain political parties. To limit this, Facebook has made a decision to limit the posts from business accounts on your News Feed to make room for more meaningful posts shared by your friends […]