Using Alexa in your office

Using Alexa in your office

Alexa has made Amazon proud by going beyond basic functions like providing weather updates, streaming music, and setting alarms. As her developers continue to improve on her capabilities, business users can look forward to a revolutionary, one-of-a-kind office assistant. Create and manage to-do and shopping lists You have meetings to attend and deadlines to meet. […]

How to market SMBs with Pinterest

How to market SMBs with Pinterest

Last October, Pinterest launched its first paid advertising service, “Promoted Pins,” which is geared toward large enterprises. Recently, a similar product named “DIY Promoted Pins” was released for small- and medium-sized businesses. This shows how popular social media has become in helping to establish an online presence for your business, and here are some tips […]

Utilize Snapchat for business growth

Utilize Snapchat for business growth

A growing number of small- and medium-sized businesses are turning to social media to help facilitate growth. The reasons are obvious, social media is easy-to-use and capable of reaching an enormous amount of users. That being said, you might be missing out on one of the fastest growing platforms available: Snapchat. Over 71 percent of […]

The new face of e-marketing: IG stories

The new face of e-marketing: IG stories

Since it’s inception in 2010, Instagram has come a long way from just double-tapping. The photo-sharing application recently announced its plan to experiment with video ads via Instagram Stories. Give your small- or medium-sized business a competitive edge by understanding and utilizing Instagram Stories. Jim Squares, director of product marketing, said in an interview with […]

Enhance networking with LinkedIn Alumni

Enhance networking with LinkedIn Alumni

How many times have you heard the saying “It’s not about what you do but who you know”? — probably too many to count. Regardless of whether that’s your current business mantra, it’s hard to ignore the advantages of tapping into your network. From landing jobs to furthering your career, the benefits of building relationships […]

How to build a better chatbot

How to build a better chatbot

In today’s tech-centric world, the demand for new apps is overwhelming the supply. Whether due to simple curiosity or just plain excitement, people are usually drawn to chatbots. In time, however, novelty wears thin and people lose interest. This may be partially due to the fact that bots aren’t as engaging as we initially imagined […]

Why your company needs to be on Instagram

Why your company needs to be on Instagram

Out of all the numerous social media platforms, Instagram is playing in the big leagues with over 400 million active users. But since most companies are acquainted with Facebook and Twitter, Instagram has essentially been overlooked as a marketing tool. The challenge isn’t posting a picture, but attempting to drive traffic back to your company’s […]